Relentless visionary and marketing whiz, Christy Joyce grew up around creative people most of her life. By the age of 8, her passion for art was evident and eventually led her to earning her BFA in Design from the University of North Carolina at Greensboro. She hit the ground running and exceled in the world of marketing, branding, and PR for a variety of companies throughout the southeast, including heading up marketing departments, managing businesses, and creating new ones like CraftPeers for the craft beverage industry. Her take away from those experiences: intelligent and meaningful creative solutions—efficiently executed—make a lasting, profitable impact on a company’s brand and partnering enterprises.

In 2006, Christy founded Tonic Branding to partner with small to large-scale companies with limited resources, whether people or time, and help them cut through the minutia to develop stronger, more results-orientated messaging and promotions. Today as the area’s go-to marketing resource, she has become indispensable. From simple design projects to all-encompassing campaigns, Christy’s combined pragmatic business-minded approach and refreshing creativity do more with marketing dollars than most—and with a greater return.

When she’s not volunteering in her community, Christy enjoys mentoring other young artists and college students aspiring to work in marketing, design and PR. Christy is an avid runner who enjoys camping and taking globetrotting adventures with her family.

SOME BRANDS I'VE WORKED ON